Should an online startup invest in mobile app development as well?

Do you think it is a good idea that a startup online brand should also launch a mobile application along with their website? A friend of mine is starting his new online store and he is also planning to take the mobile app development services from a professional app development company. I suggested him to wait for a while before rushing into more investments as I believe he should observe the conversion rates first before investing money in other places. What are your views about this? Kindly share your opinions in the comments section. I will be waiting for your replies.

Student Asked on August 6, 2019 in Off topic.
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